Collaboration brings plusses to brand values

Collaborating with international brands and leveraging their resources is the shortest and most efficient way to bolster the company’s position, to easily win the customers’ trust. In order to analyse the role of business activities in the supply chain, the most typical example should be a one-hundred-dollar pair of shoes. Of this $100, production accounts […]
Boost the values of acacia woods

Acacia has become the most important wood supply for Vietnam’s processing industry. the room for greater growth is high, especially in creating the added values for the products and in expanding the market. In the report issued in 2022 by Ministry of Agriculture and Rural Development and General Statistics Office of Vietnam, Vietnam currently has […]
Independent Choices in the Furniture Industry

As the real estate market declines, consumer spending on furniture plunges deeply, and vice versa. However, there are still options for furniture businesses not to depend on this rule. The furniture market has various segments, but consumption is broadly divided into two categories: household furniture for residential areas and commercial furniture for institutions such as […]
Mr. Nguyen Ngoc Tuan – Director of Bobi Craft: Connecting for Breakthroughs

In addition to its own collections, Bobi boldly collaborates to acquire the copyright licence of cartoon characters to produce and exclusively sell as children’s toys. This approach has placed Vietnamese artisanal crafts into the premium distribution system of international brands. * 2023 was a challenging year for both the wood processing and handicraft industries. […]
Transform the mindset, enhance the value

In addition to accumulating creative values, branding, trading capacity is the path leading towards higher industrial values; the one set and built by Vietnames endustry over the past 3 decades. According to the General Department of Customs’ statistics, in January 2024, the United I I States spent 821 million USD on wood and wood products […]
Change is motivation

Once perceived as a value-added solution, digital transformation has turned into a crucial element for survival. according to mr. bao tran, head of vietnam administration of forestry, the government will mobilise the maximum resources in support of the local businesses. * According to the 2022 Annual Report of Digital Transformation compiled by the Enterprise […]
Van Hoa Thang, Mr. – Chairman of Hao Hung Co., Ltd: Actively, our resource secured, our technology bolstered

By actively securing the input by investing in planted forests and adopting the “formula” of geo-bound contract for close-customers, Hao Hung Co., Ltd is completely free from the impacts on the manufacturing industry. * In 2023, Vietnam’s wood manufacturing industry encountered a lot of setbacks. The businesses were depleted of orders. However, Hao Hung […]
Green transformation by water-based wood coatings

In the context that the main import markets of Vietnamese wooden furniture such as the EU, US, UK, and Japan are applying carbon taxes in the near future, a reporter from Wood and Furniture had a conversation with Ms. Bui Thi Chinh – CEO of Nanochem, a pioneer in producing Water-based Wood Coatings in Vietnam. […]