Trieu Nguyen – Founder of PT&T Wood: Every furniture brand is a compelling story
Vietnam should enter high-end market, as we have many advantages of a world-leading wood exporter. Before long, we will be able to consolidate our position if participating in the supply chain of global high-end furniture sector. * The major economies and importers of Vietnamese products like the U.S., EU cutting down on expenditure results […]
Tien Huy Nguyen, Founder and CEO of Pencil Group: Designs are built, brands are constructed
With almosts 2 decades of experience in creative communication, expert Tien Huy Nguyen believes that the foundation upon which the local wood & furniture businesses can establish themselves and for the Vietnam industry at large is developing product designs and marketing competency. * Vietnam is one of the five largest global exporters of wood […]
With a lot of room for growth, how will Vietnam furniture expand the market?
As the growth forecast for the global economy in 2024 remains grey, businesses have to make even more efforts in the near future. joining hands to research the markets, co-constructing warehouses, and exploring free trade agreements are the solutions to help the furniture industry of Vietnam to remain at the top position in the global […]
VIBE 2024: A golden opportunity for construction-interior enterprises to shine in the domestic market
Under an innovative fair format that meets 3 criteria in 1 show “Style – Smart – Sustainability”, VIBE is expected to be a boost for domestic businesses in particular, and the construction-interior industry in general after a long “hibernation” in the domestic market. Based on the synthesis of many global economic outlooks, domestic analytics, 4th […]
Hoa Mai 2024 Design Awards: The Pulse of Urban Life
Closely aligned with the theme “Saigon Metropolitan,” young designers have brought forth remarkably impressive and commercially promising design concepts to Hoa Mai 2024. The organizers of Hoa Mai 2024 hit the mark. Significant changes in the competition, from introducing a specific theme, expanding participation, and inviting more professional designers, have led to a plethora of […]
A “Conversation” with the market
Completely unlike manufacturing, Vietnamese businesses need to seriously improve the ability to converse with their consumers. Such ability is built upon this formula: Market research + design + communication. Being a world leading exporter of furniture, Vietnam has in many years enjoyed a two-digit growth rate. Removing the hurdles of OEM Similar to textile and […]
The six defining trends of 2024 Interiors
According to 1stDibs annual consensus, the softer sensation and brighter colours will conquer the users in the new year of 2024. Each fall the online marketplace 1stDibs reaches out to the designers and industry professionals who rely upon the site-a goto for finds ranging from 18th-century Louis XVI sideboards to Ettore Sottsass consoles-and asks them […]
Elevating the Brand of Vietnamese Furniture
Over the past 30 years, Vietnam’s wood processing industry has been asserting itself as a global furniture supplier. Now is the opportune time for this “manufacturing brand” to be upgraded and expanded. It is no coincidence that the furniture industry is included in the implementation projects of the Vietnam National Brand program by the Ministry […]
